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Frank & co. Unveils the Second Series of Frank & co.’s TinyTAN Special Collection

25 September 2022 |

Frank & co. responds to the high public interest in Frank & co.'s TinyTAN Special Collection, which was launched last June, by releasing the second series of the collection. TinyTAN is a group of characters inspired by the seven members of the 21st century pop icon, BTS. Frank & co. gives excellence in every detail of the special edition collection. Sold out shortly after launch, Frank & co.'s TinyTAN Special Collection is a testament to the success of Frank & co., as the leading jewellery house in Indonesia in presenting high quality jewellery with innovative designs for their customers.

This second series is a delightful surprise and a form of appreciation to Frank & co.’s enthusiastic customers. This series will be available at all Frank & co. stores by the end of September 2022. The first series of Frank & co.'s TinyTAN Special Collection was in the form of gold and diamond necklaces and bracelets, now the new series consist of gold pendant in the shape of TinyTAN characters, mismatch earrings, and drawstring bracelet that can be adjusted according to the size of the wearer's hand.

Frank & co. sees changes in consumer behaviour that tends to look for gold and diamond jewellery at more affordable prices with high quality. These changes are also in line with the latest fashion trends that let people use jewelleries to enhance their everyday look or even to be given as gifts. With this jewellery collection of TinyTAN characters, Frank & co. wants to help trendsetters and fashion enthusiasts in Indonesia to show their personality in a way that is beyond imagination, and to make them easier to #SayTinyTANwithFranknco at any time. These jewelleries can be given as a sweet gift to express love or gratitude to loved ones.

Tanya Alissia, Merchandise Director CMK stated, “This latest series is a design exploration that allows the jewellery wearers and enthusiasts of Frank & co.'s TinyTAN Special Collection to look great in various styles in different moments, from streetwear styles, everyday styles, and any other styles at different times like in formal events, and so on. This complementary series allows the wearer to express the mood and the character they want to show at that moment.”

Ferdy Felano, General Manager of Frank & co. said, “Frank & co. sees the high public interest that is more profound in Frank & co.'s TinyTAN Special Collection which was launched last June. Now Frank & co. developed the collection to complete the overall look of the wearer with pendants, mismatch earrings, and drawstring bracelets. Frank & co. also targets a wider market with a more affordable price range in this newest complementary series."

Agustini Rahayu as Director of Strategic Studies at the Ministry of Tourism and Creative Economy Republic of Indonesia expresses her pride, “Jewelleries like these from Frank & co. are included in the 'craft' category, which is the Top 3 sector of the Indonesian Creative Economy, that dominates 30% of the role of the creative economy in the international market. Frank & co. is a big brand whose 'soul' is very Indonesian and has a quality that is known worldwide, proven by this collaboration with TinyTAN in South Korea. This proves that Indonesia has many things to be proud of as a great nation and we can be proud of that.”

Crafted to the highest quality, Frank & co.'s TinyTAN Special Collection uses diamonds of F (Flawless) color and VVS (Very Very Slightly) clarity. Meanwhile, the gold jewellery is made of 18 carat gold certified by SNI using the latest Italian technology to produce a very precise display of the icons and faces of the TinyTAN characters.

As the jewellery house that emphasizes original products and customer satisfaction, Frank & co. engraves the jewellery details using a CNC machine that has a high level of accuracy, making the details to be precise. The gold radiance that radiates from Frank & co.'s TinyTAN Special Collection jewellery looks highly shiny thanks to the mirror finish. With this collection, Frank & co. proves its commitment as a leading jewellery retailer in Indonesia with its continuous innovation.

This Frank & co.'s TinyTAN Special Collection is a must-collect jewellery pieces, because every purchase of jewellery in this collection comes with a purple box cover, a jewellery certificate of authenticity with unique design, a special jewellery box, a mini catalogue, and a jewellery stand in the shape of a TinyTAN character consisting of RM, Jin, SUGA, j-hope, Jimin, V, or Jung Kook.

Frank & co. carries out various activities related to Frank & co.'s TinyTAN Special Collection, including a showcase in several major cities in Indonesia.

Frank & co.’s TinyTAN Special Collection is produced through PT Sentral Kreasi Kencana’s license deal with HYBE. Customers can see, try, and buy the latest series from Frank & co.'s TinyTAN Special Collection at all #Franknco stores. For more information about the launch of the new special collection from Frank & co., visit the official website and Instagram @franknco_id .

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